According to Forbes, customers acquired through influencer marketing have a 37% higher retention rate.
Brands are collaborating with bloggers and social influencers to create awareness, drive traffic and generate sales. But it's not always easy.
- How do you know which digital influencer is the right fit – and if they even have any real influence?
- How do you efficiently handle the many emails from bloggers who want to work with you?
- What are influencer marketing best practices and what should you avoid?
- How do you put together influencer marketing campaigns that will get you results?
- And what about measuring influencer marketing?
I'll help you answer those questions and more.
1. Influencer marketing strategy
Over the past 6 years, I've worked with 80+ travel brands and destinations on a variety of travel influencer marketing campaigns. By fostering these relations, I've learned what works and what doesn't both from an industry perspective and for participating bloggers.
I'll help you set up your influencer strategy, identify influencers who are right for your brand and teach you how to recognize who is an influencer and who is not. I'll also guide you in putting together a template influencer marketing contract and will show you how to measure your influencer marketing ROI.
2. Influencer identification and selection
It's a cliché, but bigger isn't always better. If you want your influencer marketing campaign to succeed, you'll need to work with the bloggers that are the best fit for your brand. I'll help you find influencer or teach you how to find influencers, do influencer outreach for you or show you how to reach out to influencers. When we're done, you'll have an influencer list that matches your goals and that you can go back to for future campaigns.
3. Project development
Whether you need help brainstorming a specific influencer campaign or would simply like the input of someone who travels 20+ times a year for your new tourism project, I'll be happy to share my experience with you.
Get in touch
All consulting I do is completely customized to your needs. Just get in touch to let me know what you need and I'll send you a proposal.